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Mobile Apps: Applications of IT in the Automotive Industry

Katherine Richard by Katherine Richard
February 2, 2021
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Almost every other industry in this digital era is harnessing the power of mobile applications in some way or the other. Businesses are aware that nearly every potential customer of theirs has access to a smartphone. Thus, mobile applications are the easiest to increase their exposure and offer their products and services more readily. The automotive sector has also tapped into this power and has used mobile apps for many benefits. While the automotive industry was already way ahead when it came to digitalizing their operations such as with Location-based suggestions and Internet of Things, mobile app development services are crucial to ensure that their customers can benefit from these technologies.

Here are some areas where mobile apps can assist the automotive industry and how it has helped the industry grow more profitable:

Selling and Purchasing

Mobile apps can reach an increased number of customers, and the automotive industry can benefit from this while selling. Automotive businesses can go-to mobile app development services to develop their mobile application to facilitate faster and more efficient sales. The apps can consist of options to pre-book new cars and other vehicles, opting for test drives, talking to dealers, and so on. All of these features packed into an app can multiply their sales drastically. No longer will customers have to wait for long queues in the regular ticket or token distribution methods of dealership shops during the pre-booking time of new car launches. Suppose a company expects high sales volume for a particular model after its launch. In that case, they can implement a pre-booking option in their mobile apps and facilitate a booking system for their customers convenient and free of hassle.

With Mobile App Maintenance Services’ help, automotive companies can also opt for collaborating with already existing apps in the market such as Cars India. This is ideal for smaller companies who want to gain exposure. As they can take advantage of an already established customer base of the app and benefit from it. Companies can offer purchase options for their cars, and customers can buy new vehicles and used vehicles.

Reviewing Models

It is well-known that customers spend most of the time examining the cars’ features and comparing them to other models when they come to a dealership. More often than not, car dealers spend a lot of time showing customers. All the cars only for them to go back without purchasing anything. This is quite understandable as buying a car is a huge investment for people. They often have second thoughts about every decision they make. Apart from going to shops, customers have to visit several websites to gain information on different cars. Then compare it to find the one that meets their requirements and suits their lifestyle.

To counter this growing problem, automotive companies can invest in good mobile app development services. Develop an app which will serve the function of previewing and reviewing car models. The users of that application can get all the necessary information on every car model from that particular company. Compare different models to find the best one. These apps can offer the users a detailed list of every feature of every car and then give them a complete view of the vehicle’s exterior and interior. Once the customer narrows down their list to one car, the app can then use geo-location. Find out the dealership nearest to the customer’s location that sells the model. With proper mobile app maintenance services, companies can update information on their pp with every new release and give their customers complete information about it.

App for After-Sales Services 

With mobile app development services, pitching after-sales services can be more useful for the manufacturers and the customers. With the help of a dedicated app for customers, automotive companies can simplify offering services to their customers. Customers can hop on to their phones, open the app and select and pay for whatever services they require. Be it spare parts, insurance renewal, maintenance services, and much more.

Many automotive companies have integrated Artificial Intelligence into their cars. They have allocated dedicated mobile apps that can automatically diagnose any problem with the vehicle and offer solutions accordingly. This use of mobile app development services can effectively predict a significant problem with the car and provide preventative solutions.

Indirect Increase in Sales Volume

With the advent of the digital era, many daily activities such as shopping for clothes, grocery shopping, booking of flights, hotels and even taxis are being made through apps. The taxi-hailing industry has especially boomed since big companies such as Uber and Ola came into existence. An increased number of startups are availing mobile app development services. Mobile app maintenance services to get into this cab business.

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People are gradually recognizing the potential of being a driver for one of these taxi-hailing companies as a concrete career. This has led to the steady rise in car sales. With giants like Ola and Uber extending their fleet of vehicles into hundreds of thousands in number, the automobile industry is drastically benefitting from such taxi aggregation.

Thus, good mobile app development services can help the automotive industry in numerous ways, directly or indirectly. With proper mobile app maintenance Services to update their application from time to time. Automotive industries can efficiently carry out functions. The companies can even automate some of their tasks, such as delivering after-sales services to all their customers without hiring more staff.

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