Advertising is a tricky job. If you want to stay in the game, you have to come up with a fresh idea every single day. Added to it, you have to convince others about the authenticity of your idea too. This is where the effectiveness of any certain advertising method or place is judged.
Last month, I bagged two great deals. As my internet subscription was ending I found Optimum promotions and switched to their economical plan. Almost the next day I got a nice deal on my new car. This was all because of timely, and easily visible advertisements.
So, here are a few of the most effective advertising strategies for any automotive business.
Television Advertising
The big names in the automotive industry often place their ads on national television to boost their businesses. But that is not quite cost-effective if you don’t own very big business setup. Advertising on local cable networks is not only cost-effective but includes every neighboring potential buyer too. Designated marketing areas (DMAs) are efficiently targeted, and locality sales bring better results.
For example, if you are a car dealer based in California, it would be a total waste of resources and energy if you spend on an advertising campaign in Alaska. Cable channels offer zone-based advertising, and this allows the ad to be broadcasted to the California locality. The result? Lowered advertising costs, and a higher number of the relevant target audience.
Partnerships
This trend has recently taken the advertising market by storm. The idea is to go for collaboration with smaller or non-competing business. The other company can promote your automotive products, and in return, your target audience gets to view their product/business too. This can land some potential buyers in their sales too. Also, if your brand is already trusted by customers, it is most likely that they will give a chance to another one too that is advertised by you. You can use the effectiveness of word of mouth in your favor.
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You just have to take care of a minor detail though when going for this type of partnership. Just make sure that you are also getting potential business in return for what you are giving to the other company.
Social Media/Digital Advertising
Take advantage of social media and its communicative power to give rise to your advertising yield. Targeted ads can be created to appear on search engines. The more relevance your ads have to the target consumer keeping in mind the competitive market trends, the better the results are going to be when it comes to sales. Retargeting the market is also a comparatively cheaper option.
Mobile Phone Advertising
Mobile phone advertising can be a powerful tool to use. By using geofencing technology, you can make sure to target the potential customers based on their location, and this means you have your locality covered. Ads would be displayed within a certain mile radius. This way, even if you own a small business, like a local tire-shop for example, you can send the ad to people within a certain distance, and those would be the people who are most likely to get their tires changed from a local shop.
Search Engine Optimization and Content Writing
Writing original content is the most effective way to attract people who are your most potential buyers. Ranking high in SERPs (search engine result pages) should be your goal while creating content. You can also write blogs related to your business. For example, an auto dealer can write blogs about the maintenance of a car, checking out your car’s health every six months, car prices, etc. This would not only provide your customers with useful information, but also increase the traffic to your website, and that too organically.
Community Advertising
Now is the time to go out and target the community you live in or which has the highest number of potential buyers for your business. You can host different events to bring the customers to you. Those events can include sales, fund-raising events, charity shows, seasonal galas, etc. It is your territory and you have all the time in the world to organize. You can also collaborate with local food brands and invite them to your events o share advertising space. This way, your event can turn into a family fun day which most people won’t miss.
For example, I check my locality events calendar every Friday. Small businesses and companies usually contact internet providers in my area to post ads related to events hosted on weekends. This way, I know what is happening in my neighborhood, and plan ahead.
